Exhibitor Information

#ESSAEAnnual: Exhibitor Registration Open!  Limited High-Top Tables Remain!

Albany Capital Center
Albany, NY

We are excited to announce that ESSAE's Annual Conference and Trade Show will be held on Thursday, June 8 at the Albany Capital Center! Registration for exhibit space today!  Exhibit space is limited to 75 tables!

We encourage you to use the online registration system for real-time table availability and online payments. Exhibitors will be required to submit their table preferences. Booths and high-tops will be assigned on a first-come, first-served basis - in the order that completed registrations are received. Final table assignments will be made by ESSAE.  Are you an ESSAE Member looking for the Member Code? Log in to your profile for details!



The ESSAE Annual Conference & Trade Show is the premier association management and meeting professionals conference and trade show in upstate New York. The annual one-day conference is about professional development, networking, and showcasing products and services, and is the place to interact with key decision-makers within the association community.

This event celebrates the true partnership of our association colleagues, meeting professionals, and exhibiting partners across New York State; putting the emphasis on networking, collaboration, engagement, and education. All to grow our audience of association, non-profit, corporate executives, and their staff for in-person meetings and events - YOUR potential clients!

Please refer to the Exhibitor Prospectus and use the online registration system in place for real-time table availability and online payments.  

As exhibit space is limited to 75 tables! Exhibitors will be required to submit their table preferences - assigned in the order completed registrations are received. Final table assignments will be made by ESSAE.

Should you have any questions, please contact Carrie Laney, ESSAE Executive Director at (518) 463-1755, or Adam Jacobson, ESSAE Trade Show Committee Chair at (845) 887-5017. 

We look forward to seeing YOU on Thursday, June 8 in Albany, NY!



About the Annual Conference and Trade Show

The ESSAE Annual Conference & Trade Show is the premier association management and meeting professionals conference and trade show in upstate New York.  The annual one-day conference is about professional development, networking, and showcasing products and services, and is the place to interact with key decision-makers in the association and hospitality industries. The annual conference celebrates the true partnership of our association colleagues, meeting professionals, and exhibiting partners all across New York State.

WHO WILL ATTEND? As an exhibitor, you will have the opportunity to meet with association leaders and innovators who are looking to take their associations to the next level. By exhibiting, you can help associations stay ahead, make informed decisions, and support their ever-changing environment. The Annual Conference will be marketed to an audience of association, non-profit, corporate executives, and their staff in New York State and the Northeast, to include:

  • All of NYS and neighboring regions;
  • Association executives, CEOs, VPs, and operating officers
  • Government, corporate, and association/non-profit meeting & event professionals
  • Association management firms; and
  • Marketing & PR professionals, education directors, administrators, HR and finance directors, membership directors, and other key association staff.

WHY FACE-TO-FACE MATTERS Even in our digitally connected world and workplace, nothing compares to the value that face-to-face meetings, events, and conferences provide. Conferences provide a unique opportunity to connect with attendees and provide an experience that resonates on a personal level. Events like this foster business relationships and deliver unique value. No other face-to-face interaction comes close to the benefits of exhibiting, and that’s why YOU should be exhibiting at the ESSAE Annual Conference! Create valuable face-to-face interaction with your current and potential customers, expand awareness, and increase sales.

NETWORKING & BUSINESS RELATIONSHIPS This event is the best opportunity for you to network, connect with the association community, and share information about your business. Not only do we offer the time to shake hands and network, we offer partnership and advertising opportunities to get your name in front of the association decision-makers. Numerous associations from the Capital District and across NYS attend our annual conference. They come to network with peers and to find locations and/or services for their conferences and meetings.

SCHEDULE OF EVENTS - Thursday, June 8, 2023
*Subject to change

  • Registration / Check In - 7:30 AM
  • Exhibitor Move In & Set Up - 8:30 to 10:30 AM
  • CEO Breakfast - 8:00 to 9:00 AM
  • Opening General Session - 9:15 to 10:15 AM
  • Education - 10:30 to 11:30 AM
  • Lunch, Exhibits, and Demonstrations - 11:30 AM to 2:30 PM
  • Education - 2:30 to 3:30 PM
  • Education - 3:45 to 4:45 PM
  • Exhibitor Breakdown Begins - 2:30 PM*

Exhibitor registration includes full day access to the conference and featured education for one person. We encourage all exhibitors to take part in the education to network and learn from the association community. (Fee will apply for additional company representatives.)

*Exhibitor breakdown begins at 2:30 PM, for any exhibitors who wish to participate in the afternoon educational sessions, please note that Total Events will be removing tables between 2:30 PM and 5:30 PM. Exhibitors are welcome to leave their items on the show floor, but are asked to place their items on the floor next to their assigned space.

WHAT IS YOUR MARKETING GOAL? The key to success at any trade show is early and often pre-show promotion of your company’s participation. How else will your clients and prospects know where to find you? Pre-show promotion is easy because we provide an attendee mailing list free of charge - available to contracted ESSAE Trade Show exhibitors only. Use our hashtag (#ESSAEAnnual) and share event details on your social media outlets. Invite clients and colleagues to the show via Facebook and LinkedIn! Share the #ESSAEAnnual Facebook event!

CONSIDER A PARTNERSHIP! Get in front of your target audience when you sponsor the Annual Conference! ESSAE represents the NYS Association Market - we connect YOU to our members and community of association professionals.

Through the support of partners and sponsors like you, ESSAE strengthens the success of association professionals in New York State and their associations through knowledge sharing, networking events, career-building opportunities, and more. Event partnerships provide support to ESSAE's programs to help us follow through on member-focused initiatives. In return, sponsors are connected to the membership with the goal of bringing in new customers and growing prospect networks.

We could not accomplish our mission without support from our partners! Consider a partnership to promote and elevate your destination, venue, service, and/or products to association and meeting industry professionals. 

Variety is the spice of life! We have created partnerships and advertising options to suit a wide range of budgets. Don’t see something that fits within your budget? Call us to customize your sponsorship packet! We look forward to supporting YOUR marketing goals!

REGISTER ONLINE! We strongly encourage you to use the online registration system for real-time booth availability and online payment. Exhibitors will be required to submit their booth preferences. Booths will be assigned on a first-come, first-served basis - in the order that completed registrations are received. Final booth assignments will be made by ESSAE. Once booth assignments have been made you will be provided an exhibitor login. Using this login, exhibitors can update their profile, make additional purchases, and include personnel changes.

SOCIAL MEDIA The conference hashtag is #ESSAEAnnual - be sure to connect and tag us on the following accounts