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Why Every Association Should Be Podcasting
Wednesday, September 09, 2026, 1:30 PM - 2:30 PM EDT
Category: Webinar

What You Will Learn

  • Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
  • Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
  • Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
  • Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
  • Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives

Summary

Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this session, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

Certified Association Executive Credential
American Society of Association Executives
Approved. Credit has been approved with the Certified Association Executive Credential for 1.0 CAE credit.

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