Event Calendar
Prev MonthPrev Month Next MonthNext Month
Inside Out Marketing for Your Association (Webinar)
Tuesday, September 12, 2017, 1:30 PM - 2:30 PM EDT
Category: Webinar
Inside Out Marketing for Your Association  
Tuesday, September 12, 2017
1:30 PM EST 

Summary
If you understand the importance of developing your foundation—your brand strategy—you should have a grasp of your INSIDE REALITY, those attributes that make your organization relevant, authentic, and differentiated. Now it’s time to reflect your Inside Reality in your OUTSIDE PERCEPTIONS—your marketing and communications. That’s the essence of Inside Out Marketing and it’s critical for both getting and keeping of members and supporters. 

Learning Objectives:
  • Learn how to authentically capture the attention of your target audience without looking like a commodity through a balanced combination of advertising, marketing, PR, and word-of-mouth.
  •  See how the old “marketing funnel” is dead and why the “marketing hourglass” is the new lens through which you should be looking at your marketplace.
  •  Learn how to leverage and facilitate the prospect’s information gathering and decision-making processes to your best advantage by using the Inside Out formula for powerful marketing.

Presenter: 

Michael DiFrisco
Mike has more than 20 years of experience in marketing and in helping business connect with their target audiences. In addition to serving as Chief Marketing Officer for the American Academy of Cosmetic Dentistry (AACD), he is also the founder of How-to-Branding.com--the do-it-yourself brand strategy site--and developed the BrandXcellence DIY Brand Strategy Workshop. Mike is the author of Shadowcasting: Growing Your Business by Growing Your Reputation.