Meetings, Membership, & Marketing Institute

Friday, March 20
Wednesday, April 1
Wednesday, April 8
Virtual Format: ZOOM 
Access will be provided prior to event to all registrants

Presenters | COVID-19 Resource Page

As the situation with COVID-19 continues to evolve, we are keenly aware of the impact it is having on your family, your daily lives, and of course, your decisions to travel. With this in mind and due to popular demand, TripleM content will be available in a virtual format. 

Accessing the Event & Upcoming Schedule

Registrants will be sent a ZOOM meeting link with details on how to access the programming and tips on using the technology. All sessions will be recorded and available to participants at the conclusion of the series. Be sure to mark your calendar for two more session related to the TripleM series, which will take place on the following Wednesday afternoons at 1:30 PM Eastern.

We're calling it #WebinarWednesday

April 8 - Using Snack Sized Continuing Education Offerings to Increase Engagement and Enrollment
Presenter: Kiki L'Italien, Senior Consultant at Tecker International & CEO and Host at Association Chat
The world has changed all around us – nowhere more so than people’s attention spans. Those small but addictive screens we all carry around means we are always online, snacking on content while we’re on the train or finding ourselves with a few seconds of downtime.

This new world of always-on content is both a challenge to your existing offerings and an opportunity. By mixing up your education offerings and using the latest in text and video, you can meet your members where they are – on their phones! Snack-sized CE you can increase engagement, increase enrollment for your other offerings (including your conference), and show your members that your association has their experience top of mind when you design your courses.

Key Messages:

  • See models of how learning is being delivered in new ways
  • Get the facts of mobile and video usage and how this impacts your content
  • Learn how to leverage the knowledge of your membership to build new offerings

Previous Sessions (March 20, 2020)

9:00 AM - Keynote Presentation: In Community We Trust
Scholars link trust in communities to stronger volunteerism, healthier lifestyles, and economic prosperity. But in an age of dwindling global trust, how do you create strong, sustainable and lasting communities that display curiosity, diversity, and loyalty? Successful brands, institutions, and movements count on five essential elements to make magic happen within their teams. What are these core principles and how do you know if your communities need work? In this talk, KiKi L'Italien shares what you need to know in order to build a lasting, successful trust-based community built for today’s business environment.

Key Messages:

  • Community as a competitive differentiator
  • Using community to inform content and products
  • How to cultivate trust in a community

Following the keynote, we’ll feature two additional sessions:

10:30 AM - COVID-19: PR tips to protect your brand during a downturn
The Coronavirus pandemic has already had a short-term impact on the general economy. Associations, hotels and meeting venues are especially impacted by ‘social distancing.’ How long this will last is anyone’s guess. But like all things, this too shall pass. Proactive crisis communications can help minimize long-term damage, improve morale and encourage recovery. 

This presentation will...

  • Help you understand how to recognize and respond to a crisis at the business level
  • Teach you how a PEAR can guide your response
  • Show you how to tailor your messages for the press and social media
  • Offer tips that you can put into action today to help manage your brand reputation and minimize the damage from this downturn

11:30 to 12:00 - Lunch Break

12:00 PM - Social Media and Modern-Day Advocacy
Social media is a key component of any modern advocacy campaign. However, many associations are not using social media to their advantage. This session will provide real-world examples of how to effectively use social media as part of your advocacy efforts and offer seven key components to help activate your membership and engage with legislators in a meaningful way. Attendees will leave the session with concrete, actionable items that they can begin using right away.

April 1 - Membership Workshop: Recruiting, Engaging, Retaining Strategies & Tactics (90 min)
Presenter: Scott Oser, President, Scott Oser Associates
During this interactive and participatory event, attendees will learn, discuss, and develop the cornerstones of a strong membership strategy. They will also hear some best practices in the areas of membership recruitment, engagement, and renewal as a basis for ideas they can take back to the office and implement immediately. Scott continues the interactive discussion, focusing on membership renewal strategy and featuring a case study that demonstrates how one association created a strong engagement and renewal plan.

VALUE ADDED! Moving to a virtual environment to deliver education means attendees will now have access to ALL the educational content instead of only 3 sessions. By attending virtually, attendees could earn up to 6 CE hours, receiving even more value for the attendance fee. 

This is great news for your co-workers and colleagues too! Our virtual option will allow us to reach more people in your association who can benefit from this content! 

We at ESSAE are proud to provide flexible, quality solutions that accommodate your employees’ needs and add greater value during this difficult time. If you have any questions, contact us at (518) 463-1755 or email at [email protected]

Keynote Speaker: Kiki L'Italien

Kiki L'Italien 
Senior Consultant at Tecker International
CEO and Host at Association Chat
Communications Strategy

As CEO and Host for Association Chat, an online community and media platform for the association industry, KiKi L’Italien reaches over 72k industry professionals each month. Members connect with the Association Chat community throughout the week. Podcast guests have included Seth Godin, Nir Eyal, Scott Stratten, Dorie Clark, Radha and Miki Agrawal, Sam Horn, and many others.

KiKi serves as senior consultant for Tecker International for communications strategy. As a speaker, KiKi has graced many stages as keynote and session leader. For the past several years, she’s also served as a visiting lecturer for the capstone Masters Technology Management class at Georgetown University. She was also a contributing author to the books, The Component Relations Handbook (2nd edition, ASAE, 2012) and Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World (ASAE, 2010). 

Session Presenters: 

Scott Oser, President, Scott Oser Associates
Scott created a consulting business that focuses on helping organizations with sales and marketing, sponsorship development, copy-writing, vendor negotiation, website evaluation, strategic development, print product optimization and more. Scott has over 20 years of marketing experience in the association and publishing industries. Before starting the firm he worked for market leaders like National Geographic Society, AARP and Science.Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. 

He is currently supporting the industry as a Member of ASAE’s Membership Section Council, ASAE Foundation’s Development Committee, CalSAE’s Professional Development Committee and San Diego Region Council, and Florida Society of Association Executives’ (FSAE) Membership Committee. He is a frequent speaker and author on membership, marketing and sales topics. Scott has been fortunate to speak and write for several of the State Societies, ASAE, APTA, AM&P, NAHB, National PTA, National Association of Professional Insurance Agents, National Association of Realtors and other conferences and seminars. 

Paul Fahey, Vice President, Marketing Strategy, Overit
A strategic thinker, accomplished designer and trained focus group moderator, Paul brings a unique left- and right-brain approach to the science of marketing and advertising. Paul came to Overit with a rich and diverse background in account management, production and creative. With almost 30 years of experience in nearly every area of marketing and advertising, he brings a vast array of expertise to his clients.

Internally, Paul provides ongoing counsel to the president in areas of business development, HR and finance. Externally, he manages all aspects of an account— from initial research through strategic planning and tactical execution. Paul is the former CEO of the Children’s Museum of Science and Technology, Executive Director of the Schenectady County TPA, and in that role, collaborated on the Cap-Sara TPA Group, a consortium of six TPAs from New York’s Capital Region. He often consults with member-driven organizations such as associations and credit unions.

Joshua Poupore, APR, Senior Vice President
Josh brings over 15 years of professional communications experience to Corning Place Communications. Prior to joining Corning Place, Josh worked for the New York State Dental Association as their Assistant Executive Director. In that role he oversaw communications and marketing efforts for the 13,000 member professional association. Prior to that he spent eight years coordinating media relations and public affairs campaigns for Harvard University.

Josh holds a Bachelor’s degree in English Literature from Elmira College and Master of Liberal Arts in extension studies degree in Journalism from Harvard University. He is a member of the Public Relations Society of America (PRSA), the Empire State Society of Association Executives (ESSAE), and the Albany Barn.


Chyresse Wells, APR, Public Relations Specialist  
Chyresse served as deputy press secretary for two years under New York State Governor Andrew M. Cuomo. Prior to that, Ms. Wells served as deputy press secretary for Empire State Development – the state’s chief economic development agency. She previously worked as communications and web strategies manager for the Rensselaer County Regional Chamber of Commerce where she oversaw marketing, social media and other communications efforts.

Ms. Wells is an active member of the Public Relations Society of America (PRSA) and the Women’s Press Club of New York State. She has served on the Iroquois-Empire Volleyball Association Board of Directors and is a former coach for Northern Impact Volleyball Club in Plattsburgh. Ms. Wells played collegiate volleyball at SUNY Plattsburgh for four years and holds a B.A. in Public Relations from the university. She hails from Ballston Spa and currently resides in Albany County.

To be featured at a later date:
Destination Trade Show Floor: Impact of Design and Engagement

Featured Panelists: 
Shannon Licygiewicz, CEM, Director of Sales, Albany Capital Center
Melissa Carrier, Vice President, Total Events
Jacqlene McAllister, Director of Operations & Finance, Association of School Business Officials of NY
Alex Palmer, Deputy Editor, Northstar Meetings Group

ModeratorRita Ferris, President, Northeastern Retail Lumber Association 

Panelists discuss successful trade show event design; how to best design a trade show floor that improves ROI for both the vendor and attendee; create a floor for optimal results; success and failure stories. Panelists will also discuss the future of the trade show floor, including concepts such as:

  • Creating an authentic experience that meets attendees’ expectations.
  • Targeted marketing efforts (that increase attendance)
  • Short attention spans
  • Experiential engagements
  • Education and content exchange

Registration & Fees

Full Virtual Registration includes access to (6) six hours of interactive and engaging professional development (CAE/CMP). ESSAE Members must sign into their profiles to access the Member Rate. Guest registrations will receive the non-member rate! If you have any issues with logging into your profile, please contact us at 518-463-1755.

Full Virtual Experience 
Members: $129 | Non-Members: $189

Option to join sessions a la carte will be made available! Contact ESSAE for details! 

ESSAE is a CAE approved provider, formally registered with the CAE program and committed to providing education that meets the CAE Commission's standards for helping individuals earn or maintain the Certified Association Executive credential. CAE Approved Providers have received guidance on such standards and pledged to properly represent course eligibility for CAE credit. Details on how to track your points/clock hours, visit:

Important Details! 

Social Media: Connect with us! @EmpireStateSAE - Event Hashtag: #ESSAETripleM

Cancellation Policy: Registrations must be made and paid for by Friday, March 6, 2020. Registration cancellations received prior to the deadline may be eligible to receive a refund less $35 service fee. Cancellations received after the stated deadline will not be eligible for a refund. Refunds will not be available for registrants who choose not to attend an event (no-shows). Cancellations will be accepted in writing only and must be received by the stated cancellation deadline. All refund requests must be made by the attendee or credit card holder. Refunds will be credited back to the original credit card used for payment. If you are unable to attend, you may send an alternate to the event without additional charge.

Questions? Contact ESSAE: 518-463-1755 or [email protected]