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Ignite your business at ESSAE's Annual Trade Show! This is your chance to connect directly with association industry leaders and showcase your latest innovations and business solutions. Engage in exclusive networking and exciting in-depth educational sessions as you elevate your brand, spark new partnerships, and generate valuable leads. Don’t miss this unforgettable experience – your next big opportunity awaits!
Brand new to ESSAE? Here’s more information specifically for first-time exhibitors. Returning Exhibitor? Everything you need to know for this year’s event is outlined below (with additional details in the FAQ section), but feel free to check out the first-time exhibitor link above for more information!
Sold out of 8x10 Booths
2026 Communication & Registration Timeline JAN 13 - Key Supporter Exhibitor Registration Opens
Exhibitors are encouraged to setup the day before, Wednesday, June 17, 7:00AM - Registration Open
JOIN US ON WEDNESDAY, JUNE 17 FOR COLLABORATION CUP
Kick off the ESSAE Annual Conference & Trade Show with a classic mix of networking and fresh air at The Collaboration Cup on June 17 at Saratoga Spa Golf Course. This 9-hole outing gives exhibitors additional time to connect with attendees before the main event, with tee times starting at 2 PM and plenty of perks included—range balls, cart, swag, and prizes. The day wraps up with MPI Cocktails & Connections at Putnam's located inside The Gideon Putnam Hotel from 6:00–7:30 PM, keeping the conversations going in a relaxed setting. At $75 per person, it’s a straightforward, no-frills way to build real connections before the conference even begins. Advanced Registration Required | Full Payment Due June 1
SOLD OUT OF 8X10 BOOTHSEXHIBITOR LOAD INExhibitors will be able to set up the afternoon before the event on Wednesday, June 17, if you choose this option please pre-select a load in time via this link. The morning of the event, Thursday, June 18 between 7:30 – 9:00 AM will be your last chance to setup before the tradeshow floor closes at 9AM. We encourage exhibitors to set up the afternoon of June 17 to fully participate in the full event and interact with attendees (including before and after morning education sessions)
Questions? Contact Us. EXTEND A COMPLIMENTAY INVITATION
Use this link with the attached Canva graphic to share your trade show invite. (Please note: education sessions, meals, and other conference activities prior to 1:30 PM require attendee paid registration. They are included in exhibitor rep registrations (aka “full day pass”) SUBMIT A MAJOR EXHIBITOR PRIZE
Major Prizes will be awarded during the trade show, separate from any raffles or prizes given away at your booth. Winners will be randomly selected from a drawing of business cards collected at the designated ESSAE booth on the trade show floor. While ESSAE will make every effort to ensure winners are qualified buyers of your goods and/or services, we cannot guarantee this.
Click here to submit your prize! EXHIBITOR INFORMATION SESSIONSWe’re bringing back exhibitor zoom info calls to assist you in your trade show planning; we will be hosting three dedicated Zoom calls to communicate important exhibitor information and answer any pressing questions you might have. The dates and topics are listed below. The first session occurs before non-member/public access to exhibitor registration. All registered exhibitors (and their extra booth reps per contact info exhibitors enter directly into the Map Dynamics platform exhibitor booth profile) will be invited to the March and June sessions via an Outlook calendar appointment.
*March & June dates subject to change
TRAVEL & ACCOMMODATIONSThe Trade Show will be held at The Saratoga Springs City Center on Thursday, June 18, 2026
Exhibitors will be able to set up the afternoon before the event on Wednesday, June 17 between 2:00 to 6:00 PM, load in times must be reserved via this link, and the morning of the event, Thursday, June 18 between 7:30 – 9:00 AM. We encourage exhibitors to set up the afternoon of June 17 to fully participate in the full event and interact with attendees (including before and after morning education sessions). For those traveling from outside the Capital Region, we recommend staying the night before to make sure you have ample time to prepare your booth. We have arranged courtesy hotel room blocks to assist in your travel planning. Click here to make your hotel reservation. All hotel reservations must be booked by Tuesday, May 19, 2026.
Total Events is coordinating the following booth amenities:
Orders must be submitted here. Please submit orders by June 12. The Saratoga Springs City Center is coordinating the following booth amenities:
Please reach out to SPA.NET at 581-0690 OR [email protected] OR [email protected]
EXHIBITOR AWARDSWe’re excited to celebrate standout exhibitors and their creative business solutions at this year’s trade show with our Exhibitor Awards!
EVENT POLICIESPlease review these important documents. You will be asked to sign off/acknowledge on your exhibitor registration form.
FAQ & CONTACT US
Have a question? Our most frequent exhibitor inquiries can be found in our detailed FAQ page. For fastest response, please submit your question here. Be sure to read our FAQ first - most questions are answered there!
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