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Ignite your business at ESSAE's Annual Trade Show! This is your chance to connect directly with association industry leaders and showcase your latest innovations and business solutions. Engage in exclusive networking and exciting in-depth educational sessions as you elevate your brand, spark new partnerships, and generate valuable leads. Don’t miss this unforgettable experience – your next big opportunity awaits!
Brand new to ESSAE? Here’s more information specifically for first-time exhibitors. Returning Exhibitor? Everything you need to know for this year’s event is outlined below (with additional details in the FAQ section), but feel free to check out the first-time exhibitor link above for more information! EXHIBITOR OPTIONS
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| Exhibiting offers a dynamic blend of networking, learning, and showcasing innovations designed to connect you with industry leaders and decision makers. |
Sponsorship elevates your brand, amplifies your marketing reach and demonstrates your investment in the industry. (Coming Soon!) |
Boost your visibility and create buzz around your product or brand via a creative touch that leaves a lasting impression on attendees. (Coming Soon!) |
2026 Communication & Registration Timeline 
2026 Day Of Exhibitor Schedule Coming Soon!
EXHIBITOR ZOOM INFO CALLS
We’re bringing back exhibitor zoom info calls to assist you in your trade show planning, we will be hosting three dedicated Zoom calls to communicate
important exhibitor information and answer any pressing questions you might have. The dates and topics are listed below*
- Thursday, February 5 @ 1:00PM – General Info for New & Returning Exhibitors
–why exhibit, registration process, booth design - Thursday, March 26 @ 1:00PM – Marketing Tactics for Registered Exhibitors & Tradeshow Scavenger Hunt
–best practices, social media, raffle - Thursday, June 4 @ 1:00PM – What Exhibitors Can Expect on Event Day
–load in/out, parking, onsite registration, trade show floor details
*Dates subject to change
We will communicate individual call times and custom Zoom links closer to each, posting details here and via ESSAE e-blasts. Recordings will also be available for those unable to join.
TRAVEL & ACCOMMODATIONS
The Trade Show will be held at The Saratoga Springs City Center on Thursday, June 18, 2026
Exhibitors will be able to set up the afternoon before the event on Wednesday, June 17 between 2:30 to 5:30 PM, and the morning of the event, Thursday, June 18 between 7:30 – 9:00 AM. We encourage exhibitors to set up the afternoon of June 17 to fully participate in the full event and interact with attendees (including before and after morning education sessions).
For those traveling from outside the Capital Region, we recommend staying the night before to make sure you have ample time to prepare your booth. We have arranged courtesy hotel room blocks to assist in your travel planning.
Click here to make your hotel reservation. All hotel reservations must be booked by Tuesday, May 19, 2026.
Total Events is coordinating the following booth amenities:
- Furniture
- Specialty decor
- A/V equipment
- Electric
Orders must be submitted here.
The Saratoga Springs City Center is coordinating the following booth amenities:
- Custom internet (free public WiFi is available for all exhibitors)
Please reach out to SPA.NET at 581-0690 or [email protected].
EXHIBITOR AWARDS
We’re excited to celebrate standout exhibitors and their creative business solutions at this year’s trade show with our Exhibitor Awards!
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PROMOTE YOUR PARTICIPATION Visit our library of customizable marketing graphics. |
PAST PARTICIPANTS View a list of last year’s attendees and exhibitors. |
EVENT POLICIES
Please review these important documents. You will be asked to sign off/acknowledge on your exhibitor registration form.
- ESSAE Event Code of Conduct
- Exhibitor Rules & Regulations
- ESSAE Photo Consent (More Info Coming Soon!)
FAQ
Have a question? Our most frequent exhibitor inquiries can be found in our detailed FAQ page
CONTACT US
For fastest response, please submit your question here. Be sure to read our FAQ first - most questions are answered there!